Case study · WatchHouse
Scaling subscriptions and personalisation for WatchHouse
Seen It improved WatchHouse with clearer navigation, better subscriptions, a personalised builder and a sharper coffee quiz.
The result
A faster, more personal buying journey
What they needed
WatchHouse needed to make a broad coffee range feel simple while giving subscribers more control.
What Seen It delivered
Seen It reshaped navigation, subscriptions and product discovery around the way real customers choose coffee.
The challenge
A large, rotating range is a strength in a café and a problem online. New customers did not know where to start.
Subscribers wanted to change coffees, sizes and frequency without emailing anyone.
How Seen It approached it
- 01
Navigation people understand
Coffees were grouped by taste and use rather than internal categories.
- 02
A quiz that actually recommends
A short quiz turns preferences into a specific coffee and a matching subscription in a few taps.
- 03
Build your own box
A personalised builder lets subscribers mix coffees and change them any time.
- 04
Control in the account
Skips, swaps and pauses were made self-serve to protect retention.
The outcome
- A discovery journey that gets first-timers to the right coffee fast.
- Subscribers manage their own plans without support.
- A flexible base for new launches and seasonal ranges.
“It finally feels like our café experience, online.”
WatchHouse team
Want results like WatchHouse?
Websites from £1,000. E-commerce stores from £2,500. Branding from £500.
Conner@soseenit.com