Case study · BlocOut
Transforming the way customers buy blinds
Seen It transformed BlocOut's blind-buying experience with clearer choices, focused design and a simpler path to purchase.
The result
A simpler high-consideration purchase
What they needed
Buying blinds online involves measurements, options and uncertainty. BlocOut needed that complexity to feel manageable.
What Seen It delivered
Seen It reorganised the journey, made product choices clearer and designed useful guidance into every important step.
The challenge
Made-to-measure products ask a lot of the customer. One wrong number means a wrong product and a costly return.
The old journey showed all options at once and left people guessing on price.
How Seen It approached it
- 01
One question at a time
The configurator was rebuilt as a guided flow with live pricing as choices are made.
- 02
Measuring made easy
Short visual guidance sits inside the flow, exactly where the measurement is entered.
- 03
Reassurance built in
Samples, guarantees and support are offered at the moments people hesitate.
- 04
Tested with real buyers
The flow was tested and refined before launch to remove remaining confusion.
The outcome
- A complex purchase that feels straightforward.
- Fewer mis-measured orders and returns.
- A repeatable configurator pattern for new product ranges.
“Customers get it right first time now.”
BlocOut team
Want results like BlocOut?
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Conner@soseenit.com