Case study · Foxhole Spirits
Moving Foxhole Spirits from Magento to Shopify
Seen It moved Foxhole Spirits to Shopify, increasing sales by 36%, conversion by 27% and average order value by 19%.
The result
+36% sales · +27% conversion · +19% average order value
What they needed
Foxhole Spirits needed a store that felt as refined as its products without the cost and complexity of its old platform.
What Seen It delivered
Seen It simplified the catalogue, redesigned the customer journey and completed a careful migration to Shopify.
The challenge
Magento was expensive to run and slow to change. Small edits needed developers and hosting costs were eating margin.
The site also undersold the product. The brand felt premium in real life and ordinary online.
How Seen It approached it
- 01
Strip it back
We simplified the catalogue and navigation so the range reads clearly instead of overwhelming people.
- 02
Design that matches the bottle
Typography, photography and pacing were rebuilt to feel like a premium spirits brand, not a generic shop.
- 03
Careful migration
Products, customers and search rankings were moved with full redirect mapping so nothing was lost.
- 04
Gifting and bundles
Gift sets and multi-buys were made obvious, lifting order values without discounting.
The outcome
- Sales up 36% and conversion up 27%.
- Average order value up 19% through gifting and bundles.
- Lower platform and maintenance costs every month.
“The site now looks and performs the way the brand deserves.”
Foxhole Spirits team
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Conner@soseenit.com