Case study · Goodwood
Reimagining Goodwood's online shopping experience
Seen It reviewed Goodwood's luxury online experience, accessibility and customer journey, then set out a clear plan for improvement.
The result
A clear, prioritised growth plan
What they needed
Goodwood needed an independent view of where its online experience was helping customers and where it was getting in their way.
What Seen It delivered
Seen It audited the full journey, tested the experience against customer needs and produced practical design recommendations.
The challenge
Goodwood covers events, membership, hospitality and retail. Customers arrived with very different intentions and often could not find their route.
The team needed evidence, not opinions, before investing in a rebuild.
How Seen It approached it
- 01
Walk every journey
We mapped each audience type end to end and recorded exactly where people stall, backtrack or leave.
- 02
Accessibility as standard
The site was tested against WCAG AA, with clear fixes for contrast, focus states, labels and keyboard use.
- 03
Evidence, then priorities
Every finding was scored on impact and effort so the team knew what to do first, next and later.
- 04
Show, don't tell
Key recommendations were designed as visual concepts so stakeholders could see the improvement.
The outcome
- A prioritised roadmap of more than 40 improvements.
- Clear accessibility standards agreed across teams.
- Internal buy-in for the next phase of investment.
“Honest, practical and backed by evidence. Exactly what we needed.”
Goodwood team
Want results like Goodwood?
Websites from £1,000. E-commerce stores from £2,500. Branding from £500.
Conner@soseenit.com