Case study · Frahm
A seamless pre-order experience for Frahm
Seen It transformed Frahm's store with a full redesign and focused improvements that made pre-ordering clearer and easier.
The result
A clearer route from product story to pre-order
What they needed
Frahm's pre-order model needed more explanation than a standard fashion store without slowing customers down.
What Seen It delivered
Seen It clarified availability, sizing and delivery information, then redesigned the full journey around confident decisions.
The challenge
Customers were being asked to pay now and wait weeks, without confident answers about sizing, fit or delivery dates.
That uncertainty was showing up as abandoned carts and support emails.
How Seen It approached it
- 01
Say when
Expected ship dates were made explicit on product pages, cart and checkout.
- 02
Answer sizing properly
Fit guidance, measurements and real-wear photography were built into the buying decision.
- 03
Explain the model
Short, plain-English messaging explains why pre-order exists and what happens next.
- 04
Redesign the whole path
Every step from story to confirmation email was rebuilt for confidence.
The outcome
- Customers know exactly what they are buying and when it arrives.
- Fewer sizing and delivery support questions.
- A pre-order journey that can be repeated for every new run.
“Pre-order stopped being a barrier and became part of the appeal.”
Frahm team
Want results like Frahm?
Websites from £1,000. E-commerce stores from £2,500. Branding from £500.
Conner@soseenit.com