Case study · Solo Coffee
A better coffee subscription experience
Seen It improved Solo Coffee's online experience with Recharge subscriptions, Trustpilot integration and a 39% increase in subscriptions.
The result
+39% subscriptions
What they needed
Solo Coffee wanted to make choosing, trusting and subscribing to its coffee much simpler.
What Seen It delivered
Seen It rebuilt the subscription journey, added stronger social proof and removed friction across the key buying pages.
The challenge
People liked the coffee but the subscription options were confusing. Frequency, size and plan choices were spread across the page with no clear recommendation.
Strong reviews existed but were buried, so first-time buyers had nothing to reassure them.
How Seen It approached it
- 01
One clear decision
We reduced the subscription choice to a single, guided selection with a recommended default and plain-English pricing per cup.
- 02
Trust where it counts
Trustpilot ratings and real customer quotes were placed at the exact points people hesitate.
- 03
Recharge, done properly
Plans, swaps, pauses and skips were made self-serve so customers stay instead of cancelling.
- 04
Test and tune
Changes were rolled out in stages and measured, keeping the versions that actually moved subscription sign-ups.
The outcome
- Subscriptions up 39%.
- Fewer support messages about changing or pausing a plan.
- Higher retention thanks to easy skips instead of cancellations.
“Subscriptions finally feel simple, and the growth has stuck.”
Solo Coffee team
Want results like Solo Coffee?
Websites from £1,000. E-commerce stores from £2,500. Branding from £500.
Conner@soseenit.com